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Did you know that increasing your business’ conversion rate by just 1% can lead to a 10% increase in revenue? You...

According to a 2021 report by the Data & Marketing Association (DMA), the average ROI for email marketing is $42 for...

Boosting conversions is part of a multi-stage process. This article helps readers get started with the initial conversion research ...

Growth marketing is a holistic approach to marketing. Where marketing once focused on one, singular activity—a televised ad campaign, a ...

Churn rates can be the kiss of death for SaaS and subscription businesses. Here, we’ll look at how you can keep loyal customers around ...

One can never have too many conversions. Here, we’ll talk conversion rate optimization through testing, tracking, and tweaking your site.

Generate more leads with social media by choosing the right channels, setting up landing pages, and connecting with your customers. ...

There’s no way around it. Being perceived as an authority helps you boost sales. Consumers want to give their money to someone they ...

New branding isn’t always the solution to web-based problems. First, look at a range of other problems from SEO woes to bad copy.